Articles & news

Notes from the field.

What we build, what we learn putting AI into production, and what we'd do differently. Also where we announce company news.

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Why org charts hold back transformation

Top-down, fanning out? if your org chart has this shape, it's telling you that there are silos actively preventing knowledge being shared. One reason org charts look the way they …

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Achieving operational impact

Do we have to go all-out into a world of autonomous AI agents, and pick a new AI-first sales and marketing platform? I'm suspicious about this. I think these tools need data, and …

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Choosing in house models

Chinese models are as good as free, especially compared to the sticker shock of Anthropic's Fable model. However, it's easy to forget that coding is just one thing these models …

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Before you buy AI features, count what you already own

Every tool in your stack now sells an AI add-on. Some are worth it, but the pattern is worth examining honestly: rented capability, partial views, value that doesn't compound.

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AI governance that doesn't slow the build

The security review stalls more AI pilots than the model ever does. Four engineering practices that get a system through review, and keep it trustworthy afterwards.

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If you can't test it, you can't ship it

Language systems tend to fail quietly rather than loudly. Why we write the test before the system, and what a score held over time lets you defend.

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Where AI earns its keep in a sales team

The unglamorous places AI pays for itself in a revenue team: CRM hygiene, call notes that stay, and hearing what the whole market is telling you.

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