Engineering-led AI consultancy · Cambridge, UK

Abundant opportunities. Scarce engineering.

Every leadership team already has AI ambition, and capable models are no longer the constraint. What's missing is the ability to turn a plan into a system that actually runs inside your existing teams. We are a high-impact engineering-led consultancy addressing this need.

Production AI in daily commercial use
Systems that run inside real businesses teams, not prototypes.
Platforms run at 100,000+ user scale
We build and operate specialist data platforms that stay reliable in production.
Engineering focus
Hands-on development and deployment to meet commercial goals using data science and applied AI.
The problem

Commercial judgement and engineering rarely sit in the same team.

Projects need someone who can see where AI will actually create value, and someone who can build and operate it.

When either is missing, projects stall or solve the wrong problem. We bring both: the experience to grasp your business's complexity, and the technical know-how to build new capability without tearing down what already works. You own everything we build.

Connected systems

An integrated execution layer.

The opportunity we advocate for has nothing to do with adding AI assistants. Your team already feels the confidence they gain by using LLMs. The real value comes from connecting the tools, data, signals and decisions across teams, so the whole system of how your business operates jumps to the next level.

The common pattern

Disconnected tools

A chatbot in one window and a CRM assistant in another. Each is useful on its own, but none of them are aware of the others. People type a little faster while the business stays as fragmented as before.

What we build

A connected execution layer

Data, workflows and decisions are joined up across departments, on top of the systems you already run. Sales calls inform support, and support informs product. The system improves as it is used, and the business moves faster than competitors who are still stitching tools together.

How we work

From strategy to a working system.

We're clear on delivering outcomes that have unmistakable revenue impact, with a practical edge.

1

Diagnose and plan

We start with commercial judgement, finding where AI will create measurable value and setting an ambitious but realistic plan.

2

Build

We build production systems rather than demos: LLM applications, statistical and vision models, and the architecture that supports them.

3

Deploy and operate

We put the system into your infrastructure and in front of real users, keeping it auditable, governed and measured against the outcome it was built for.

4

Hand over

We provide documentation, code and knowledge transfer, so your team can own, run and extend what we built.

We work to tight timeframes. The aim is useful systems in the hands of their users within days and weeks, so that AI is adopted at the pace the field is moving. If your internal projects are taking multiple quarters, we offer a faster alternative. Most engagements start small too, one workflow or one team, not a company-wide rebuild. The scope naturally expands when data sources reveal their potential for further AI transformation.

Selected work

Recent work.

A mix of Cambridge AI Works engagements and the founder's own track record building and running production AI.

Founder experience · Revenue and customer success

A production AI platform, built and run solo in-house

Before founding Cambridge AI Works, Michael spent two years as the sole AI lead inside a SaaS revenue organisation, building and running a suite of LLM-powered tools now used daily across sales and customer success: deal-qualification scoring, pipeline forecasting, win/loss and churn analysis, prospect research, follow-up drafting, customer health monitoring, and an upsell recommendation engine. Every feature shipped from idea to daily use within days or weeks, one capability at a time, backed by the same discipline we bring to client work now: backtested models, audited scoring, and a human in the loop before anything reaches a customer.

20+features shipped, one at a time
1,000+opportunities scored daily
1,500+accounts reviewed weekly
4h → 10mto answer a security RFP
What it uses
Structured LLM reasoningRAG and knowledge basesRevOps playbooksTool-calling and MCPData lakesAI modelling and forecasting
Computer vision · Search

Metadataless visual search at scale

Michael architected and built visual search using CLIP-style embedding models and vector databases, so images can be found by their content without relying on metadata. The same work covers task-specific and object classification, on-premises video scene detection, and semantic similarity. It runs on GPUs in a horizontally scalable AWS cluster, using worker queues, distributed processing and autoscaling that hold up under production load.

Computer visionCLIP and embeddingsVector search
Scientific and platform engineering

Rigorous science and dependable platforms

Alongside commercial AI, we write scientific, engineering and data-science software, and build and operate specialist data platforms at real scale, including a database platform used by a global user base of more than 100,000 people. The common thread is engineering discipline: statistical correctness, reproducibility, and systems that stay reliable long after launch.

Scientific computingData platformsScale and reliability
Capabilities

What we bring to an engagement.

A specialist toolkit spanning strategy, applied research and production engineering.

Strategy and judgement

  • AI strategy and implementationChoosing where AI creates measurable value and owning it through to delivery.
  • LLM applications for revenue and operationsRepeatable deal execution and pipeline velocity as an LLM-assisted playbook.
  • AI ethics and practical guardrailsSensible, workable controls on how AI is used across the business.

Applied AI and modelling

  • Deep learning R&DTask-specific AI, learning from time series and unstructured semantic signals.
  • Statistical modelling for leading indicatorsModels capable of making forecasts from diverse data, including disorderly legacies.
  • Recommendation enginesGraph feature clustering with an AI reasoning layer over the results.

Engineering and scale

  • Retrieval: MCP tools, RAG and long contextEnterprise knowledge as both retrieval-augmented and context grounding.
  • Scalable AI architectureWorker queues, distributed processing and autoscaling for production load.
  • Data-lake to AI integrationWiring data lakes through to AI tools, with knowledge-mapping across sources like Snowflake.
How we work in practice

Focus on practical deliverables

We would rather build something that works than present what might be possible. Here is how that plays out on an engagement.

What we avoid
  • Long, six-month discovery phases.
  • Handing over slide decks of frameworks instead of working systems.
  • Wrapping LLM-written skills around a public model and calling it transformation.
  • Charging for headcount-equivalent thinking and delivering a chatbot.
  • Leaving you permanently dependent on us.
What we do
  • Ship working features in days or weeks.
  • Build infrastructure your own team can take over.
  • Use AI to connect the systems you already run.
  • Apply the engineering rigour we learned on regulated and blue-chip systems.
  • Bring the critical thinking of an engineer and a founder to the work.
Team

The people you work with.

Cambridge AI Works is a highly specialised consultancy. You work directly with the people who build your system, rather than through a layer of account managers. Engagements start at whatever scale makes sense, a single workflow or a full platform, and you deal with us directly from day one.

Michael Wells
Michael Wells
Engineering, Trinity Hall, University of Cambridge

Michael has 25 years' experience building and running SaaS businesses, including a successful merger of Third Light Ltd to PhotoShelter Inc. in 2022, where he subsequently bootstraped an AI engineering team and AI revops transformation project.

He works across commercial and technical foundations, combining AI strategy, deep learning, LLM applications for revenue and operations, and the cloud and GPU systems that run them in production.

LinkedIn
Nick Geddes
Nick Geddes
Computer Science, St. John's College, University of Cambridge

Nick focuses on AI, advanced engineering and technology innovation. He founded and led Global Inkjet Systems as CEO and CTO, building the company into an international industrial-technology business before its acquisition by Nasdaq-listed Nano Dimension, where he subsequently served as CTO.

A named inventor on several industrial-technology patents, Nick specialises in building and commercialising complex technology products. His experience spans business automation, product development, engineering software and the application of AI to scientific and industrial problems.

LinkedIn
Contact

Practical, working outcomes and near-term impact.

Tell us where the pressure is in your operations. We build and operate a focused system to relieve it, and most start delivering within weeks. A typical first engagement is scoped to a single workflow, runs two to four weeks, and hands you a working system as well as next steps.